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ReachLocal Up 15 Percent After IPO

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Woodland Hills-based ReachLocal , which helps small and local businesses place Internet advertising, was up 15.2 Santa Monica-based Demand Media , the Internet content publishing run by Richard Rosenblatt, also is widely expected to be in the process of filing for an IPO. The firm sold 4,166,667 shares of stock at $13.00

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Serviz Acquired By Porch

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Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Financial terms of the acquisition were not announced. Gordon and Kline previously founded ReachLocal. READ MORE>>.

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Demand Media Surges In IPO Debut

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Santa Monica-based Demand Media surged in its IPO debut Wednesday morning on the NYSE, rising as high as $25.00 Demand Media, which is headed by Richard Rosenblatt, operates a network of content focused sites, including LiveStrong.com and eHow. Demand Media is now trading on the NYSE as DMD. in morning trading. READ MORE>>.

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How Serviz Plans To Conquer The Home Services Industry

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In a world awash with on-demand startups, Los Angeles-based Serviz (www.serviz.com) stands out--not because of the market segment it is tackling, but because it was founded by two, very experienced serial entrepreneurs-- Zorik Gordon and Michael Kline. Zorik Gordon: We incubated this at ReachLocal, and spun it out in February of last year.

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