Tech Zulu Event

APRIL 24, 2013

Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. It’s the whole conversion flow.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.

Advertising 284

Advertising Invest RSS CPC 284

Both Sides of the Table

MARCH 11, 2011

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software.

Competition 350

Competition Idealab Product CitySearch 350