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Are You an Entrepreneur?

InfoChachkie

Hint: He was an entrepreneur. The same is true of entrepreneurs. Entrepreneurship is so highly valued in the Western World that some people try to convince themselves that they are an entrepreneur, when in fact they would be better off at a Big Dumb Company (“BDC”). Entrepreneur Does Not Equal Inventor.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.

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Roping in the Legal Eagles

InfoChachkie

It is surprising how often entrepreneurs forget this simple fact. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. As outlined in Beware the Consultant , be wary when selecting a professional services firm.