socalTECH
AUGUST 8, 2016
Mike Mothner: The business today, is we are a digital agency focused on customer acquisition and growth for businesses of all types. Mike Mothner: With the acquisition of Standing Dog, which technically closed today, that added about 75 people to bring us to 260 employees. What has helped you grow to the size where you are now?
Startup Professionals Musings
JANUARY 9, 2022
The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Good action plans include a listening plan, channel plan, SEO plan, and a content creation plan, with activities and metrics.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50 increasing conversion from 12.5%
Both Sides of the Table
JANUARY 11, 2014
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
SoCal CTO
NOVEMBER 5, 2009
I feel too many people are discouraging, and as a result, too many entrepreneurs are discouraged and give up. In other words, instead of accepting that “SEO is good,” let's explore what the point of SEO is and when it is actually “good” (that is, promoting a goal). Look forward to connecting around the SEO topic.
socalTECH
FEBRUARY 15, 2019
In this industry, customer acquisition costs are super high. Customer acquisition costs can be as much as $200 an hour. It's imporant to understand the lifetime value of your customer, understand your customer acquisition costs, and understand your operating margins. Par t of our strategy is unit economics. READ MORE>>.
socalTECH
OCTOBER 25, 2012
We launched into bridal first, and gave us a good start in a niche, and let me prove the business model and myself as an entrepreneur. I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. I think that's important for other entrepreneurs to know.
Expert insights. Personalized for you.
100 
Let's personalize your content