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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

As an entrepreneur and startup investor, I have helped create companies which achieved two IPOs which collectively raised over $100 million, as well as two acquisitions which totaled $385 million. “Learn from the mistakes of others. You can’t live long enough to make them all yourself.”. Entrepreneurship is best learned experientially.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. free weekly Infochachkie articles!

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Know When To Declare Defeat And Toss Out A Bad Idea – Do Not Be Afraid To Say, “That Baby Be Ugly!”

InfoChachkie

As Founder and CEO of Motown Records, Berry Gordy devised an effective methodology to objectively evaluate and critique the label’s music. Gordy created a unique culture which deemphasized cronyism and encouraged open and honest debate regarding the subjective quality of the company’s creative output. free weekly Infochachkie articles!

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Roping in the Legal Eagles

InfoChachkie

As outlined in Beware the Consultant , be wary when selecting a professional services firm. As outlined in Beware the Consultant , be wary when selecting a professional services firm. As such, a startup-oriented lawyer is a critical member of your extended adVenture team. free weekly Infochachkie articles!