InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

It says that selling an airplane ticket for $500 and getting paid a $5 fees by the airlines (1% gross margin) is not the same thing as selling $500 of software that you built (>90% gross margin). In our industry we call that a TAM (total addressable market) and I’m sure you can even Google methods for calculating a TAM.

Startup 150

Startup Marketing Study SEO 150

SoCal Delicious

AUGUST 28, 2012

Clash of the Titans: Google joins Apple, Microsoft in announcing new tablets (and more). Acquisition. Google Plus. Qualcomm CEO Paul Jacobs was named one of Fortune’s 10 Brilliant Technology Visionaries for 2012 alongside the great and powerful Oz’s of Apple and Google. Backup Software. Blog Software.

Southern California 57

Southern California PHP Technical Review Orange County 57