Advertising Wants to be Measurable – An Investment Thesis
Both Sides of the Table
FEBRUARY 21, 2010
My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. The problem is that the average value of products that sell on affiliate networks is sub $100.
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