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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

My firm, GRP Partners, invested in the company that innovated this entire category – Overture (formerly known as GoTo.com). The configuration of the team was: 1 CEO, 1 Product Lead and a tech team of 6 people. The problem is that the average value of products that sell on affiliate networks is sub $100.

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I just completed an exercise where I went out to hire a new associate for my VC firm, GRP Partners. I took an advanced computer course in high school where I learned to build databases in Ashton Tate’s dBase III+ and to compile my designs using a product called Clipper. It’s how we move products.

Startup 337
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Messenger : Rob Duva , Co-Founder, COO RingRevenue, prior Director of Customer Acquisition, CallWave. This is especially true for companies with expensive and complex products or services that are more consultative in nature, like insurance, financial services, home services, education and travel, etc. Scuba or skydiving?

Marketing 209
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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. And better yet, the company has a product that will turn the stream into a lake. What does that mean?

Platform 307