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Justin Timberlake Backs Myspace Acquisition

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Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

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CityGrid Media Buys BuzzLabs

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West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. BuzzLabs was based in Seattle.

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Report: Hulu Hires Guggenheim Partners To Sell Company

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A report Wednesday afternoon says that Los Angeles-based streaming media site Hulu has hired investment banking firm Guggenheim Partners, to advise the firm on a sale. Guggenheim is the same firm which recently hired Ross Levinsohn to head up its Guggenheim Digital Media unit, and which is potentially a bidder on Hulu.

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Hulu Eyes IPO

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Los Angeles-based Hulu , the online video streaming site, is apparently in efforts to file for an IPO, as a long line of Southern California firms heads towards the public markets. Tags: hulu merger acquisition exit media content hollywood video. No details of the potential IPO have been released. READ MORE>>.

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Three Southern California Firms Building Blog Empires

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The firm has been squarely aimed at the content and blog world, with recent hires of editors from AOL's PopEater, and TMZ.com, to help build out its sites. It also powers the celebrity sites of such folks as Britney Spears, Kim Kardashian, and Nicole Richie. corp.mail.com). www.contentnext.com). Let us know!

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Disney Completes Kaboose Buy

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North Hollywood-based Disney Online announced today that the firm has completed its purchase of a number of web sites from Kaboose, including Kaboose.com, BabyZone.com, AmazingMoms.com, and ParentZone.com. Tags: disney kaboose merger acquisition content media. READ MORE>>.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

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billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. Jetpack was founded in 2009 by digital media veterans Marc Brown, Chris Tragos and Kevin Woolery.