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Will Packer Media Buys xoNecole

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Los Angeles-based production and content firm Will Packer Media said on Thursday that it has acquired women's lifestyle site xoNecole , a lifestyle site aimed at "urban millenial women". Financial terms of the acquisition were not disclosed.

Media 138
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Justin Timberlake Backs Myspace Acquisition

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Irvine-based Specific Media , the Internet advertising network run by Tim Vanderhook, has released further details on the company's acquisition of Myspace , saying that Justin Timberlake is taking an ownership stake and major role in the acquisition. READ MORE>>.

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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Gawker To Shut Down After Acquisition By LA's Univision

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Online news site Gawker Media will shut down its operations, after its acquisition by LA's Univision on Tuesday, according to the site. Univision has yet to announced its plans for Gawker and its assets, although the company already runs a number of online media publications. READ MORE>>.

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Leaf Group Seeks To Raise $22M For Acquisition, Other Efforts

socalTECH

Santa Monica-based Leaf Group , the publicly traded consumer Internet company best known for running such sites as Saatchi Art, Society6, EHow, and Livestrong, said it is looking to offer and sell approximately $22M in shares of its common stock. Leaf Group says it does not have any specific acquisitions in mind. READ MORE>>.

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Evolve Media Buys Pet Publisher Dogtime Media

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Los Angeles-based online content publisher Evolve Media said this morning that it has acquired online pet publisher Dogtime Media , the publisher of Dogtime.com and Cattime.com. Evolve Media said the two sites reach over 1.6 Dogtime Media had been founded by Trevor Wright. million users a month. READ MORE>>.

Media 100
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Evolve Media Buys AfterEllen.com

socalTECH

Los Angeles-based online publisher Evolve Media said yesterday that it has acquired AfterEllen.com , a lesbian-focused community website, from Viacom Media Networks. Financial details of the acquisition were not announced. AfterEllen becomes part of Evolve Media''s TotallyHer unit. READ MORE>>.

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