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7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

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Break Media Launches Into CPA Ads, Social Media Marketing

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Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

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Musk Ends Remote Work At Twitter, Demands 40 Plus Hours At Office

socalTECH

In more continuing turmoil at Twitter, new owner Elon Musk is reportedly ending the ability to work remotely at the social media company, and is demanding employees put in "at least" 40 hours in person at the office each week. The report--from Bloomberg--said that the new rules kick in immediately.

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CityGrid Media Buys BuzzLabs

socalTECH

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. BuzzLabs was based in Seattle.

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MarketCast Buys Fizziology

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Los Angeles-based market research provider MarketCast said on Monday that it has acquired Fizziology , a software developer focused on social insights and analytics for the media and entertainment industry. Financial terms of the acquisition were not announced.

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Moviepilot Goes Native, Bets On LA, US Market

socalTECH

Moviepilot , the online film review and publishing site led by Tobias Bauckhage, has sold off its German website, moviepilot.de , to French publisher Webedia. Moviepilot''s web site focuses on film recommendations, film discovery, and the company also helps studios with social media campaigns. READ MORE>>.

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ReachLocal Launches ReachCast

socalTECH

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. The firm said the product is a result of its acquisition of SMB:Live back in February.