Both Sides of the Table

JANUARY 19, 2015

The point isn’t to “build a business on YouTube” but rather to use YouTube as a marketing platform to build a video business that works across many platforms. But you don’t need to spend money on SEM. YouTube is a distribution and marketing channel like any other. I think most arguments miss the mark.

SEM 150

SEM Content Platform Acquisition 150

Both Sides of the Table

JANUARY 11, 2014

I actually really enjoyed many of the points Muhammad made about marketing in general and I found myself nodding through the entirety of the article except for it’s core premise. It’s about looking out for and catching the next major marketing wave before others have grokked it. I laughed as I did at much of his rant.

Technical Review 384

Technical Review SEM SEO Marketing 384

SoCal CTO

FEBRUARY 25, 2009

all the other folks out there that will try to enter the same market) the barriers have been dropping over the last few years. Fantastic post by Christian Gammill - Startup Delta Force… From a competitive perspective (e.g. How’s that for duality.

Startup 150

Startup SEM IP SEO 150

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. How many adds came through organic SEO? How many through SEM? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort. SEO is seldom “free.”. How many through affiliate deals? lowering $1.50

Metrics 346

Metrics Startup SEO Customer 346

Both Sides of the Table

MARCH 25, 2016

Lately I’ve been having to say things I thought I’d never have to remind people, like, “getting to positive gross margin in several territories is a very low bar to claim success” or “profitable excluding marketing costs” is not actually a real thing. Market Size. MakeSpace provides physical storage.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Decreasing Your Customer Acquisition Costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164