Remove thrill-the-messenger
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. “I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker. free weekly Infochachkie articles!

Customer 164
article thumbnail

Obtain Impactful Recommendations And References Leverage: Social Norming To Get Into Graduate School Or Score A Job

InfoChachkie

In 1266, the Emperor of China, Kublai Khan, granted the Venetian merchant, Marco Polo, a life-saving letter of recommendation. The reference was in the form of a gold tablet that stated, “By the strength of the eternal Heaven, holy be the Khan’s name. Let him that pays him not reverence be killed.”. free weekly Infochachkie articles!

Startup 113