Both Sides of the Table

APRIL 4, 2011

Only one guy in the room knew – their tech lead. Once you churn a user due to stability or performance problems it can be hard to get them back. Customer Acquisition. How many adds came through organic SEO? How many through SEM? Those two things together would lower your acquisition costs nearly in half to $6.11.

Metrics 346

Metrics Startup SEO Customer 346

InfoChachkie

OCTOBER 13, 2009

Understandably, the pricing has to be excessive to provide sufficient margin for the product’s producer and an adequate incentive for the non-profit organization. Yet when a child attempts to sell such mis-priced items, the experience is often discouraging, due to the poor cost / value equation associated with such fundraising products.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Unattributed – There is no such thing as organic customers. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.

Customer 164

Customer Custom Advertising SEM 164