Tech Zulu Event
APRIL 24, 2013
Thus, you need to enable new ways to create a scalable customer acquisition process. A good example of growth hacking was Andrei Marinescu’s role as head of customer acquisition for Hulu. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. It’s the whole conversion flow.
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Those two things together would lower your acquisition costs nearly in half to $6.11. How many through affiliate deals?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Both Sides of the Table
APRIL 26, 2016
Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.
InfoChachkie
DECEMBER 2, 2009
Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Unattributed – There is no such thing as organic customers. Thus, include these unattributed customers in your overall calculation of customer acquisition costs.
InfoChachkie
OCTOBER 13, 2009
Understandably, the pricing has to be excessive to provide sufficient margin for the product’s producer and an adequate incentive for the non-profit organization. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. John is a CPA and holds an M.B.A.
Both Sides of the Table
FEBRUARY 21, 2010
By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This no doubt led to the acquisition of AdMob by Google and Quattro by Apple.
Both Sides of the Table
MARCH 11, 2011
Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. Overture was sold to Yahoo!
Expert insights. Personalized for you.
111 
Let's personalize your content