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Value and Meetups - SEO / SEM

SoCal CTO

I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering. I'm hoping to figure out a way to spark a meet-up around SEO / SEM in Santa Monica / West Los Angeles / South Bay.

SEM 150
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

For credibility with investors, stick to the organic SEO model and other revenue streams until you have the high traffic to survive on PPC revenue. Until your traffic is in the millions of page-views per month, don’t expect to live off the conversions or other people’s ads. Marty Zwilling.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Having a high position can make a huge difference to “organic” downloads. Rebelling is simply a form of snobbery.

Marketing 379
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Doing the Right Things is More Important than Doing Things Right

Both Sides of the Table

There is a corollary to that advice, which is “doing the right things is more important than doing things right.&# Sounds simple but in practice I promise you most organization fall into the latter trap. Here’s how it goes: You have a business development group with two people. You have a marketing department with three people.

Startup 323
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Interview with Dmitri Leonov and Constantine Suychmez, Ulevate

socalTECH

Essentially, the customer wants natural and organic ingredients. We're the first on the market, and it's completely insane that in 2020, everything is organic and this segment of the market is not. We have a device which is a machine with different hoses and handles which you use for different procedures.

Template 124
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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Following on with the Hulu example, they worked so hard to convert individuals who had an appetite for the service already, they were an obvious (but often neglected in many organizations) segment to reengage!

Hulu 111
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Guerilla Marketing, Brad Feld Style

InfoChachkie

When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it’s very powerful.”. In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. If you have $hitty products, the marketing is impossible.

Marketing 233