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7 Keys To A Compelling Investor Executive Summary

Startup Professionals Musings

Few investors these days have the time or patience to read a full business plan, so a better way to catch their eye is with a tightly written and well formatted two-page executive summary. I see too many executive summaries that are simply heavy-duty customer pitches, or lightweight visions of the future.

Summary 101
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Or read the quick, informative summary below the image! He is very hands-on and helpful – especially for any company looking into customer acquisition. Here’s a summary of our interview. o CPM model gave him control over the information in the acquisition cycle so he focused on that. -

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Here Is How To Win Today With The Customer In Control

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 146
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6 Risks For Taking A Side Door Into A Public Exchange

Startup Professionals Musings

A reverse merger is the acquisition of an already public company (usually a dormant shell) to avoid the Initial Public Offering (IPO) process and cost, to quickly get your startup on a public exchange for fund raising through visibility and selling stock. What price are you willing and ready to pay for funding?

Funding 104
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4 Keys To A Successful Integrity Check With Investors

Startup Professionals Musings

For reference, here is a quick summary of key elements which most investors include in their due diligence process: Key personnel review. A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity.

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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

Here is a summary of each: Complementary strengths allows extended market penetration. Good strategic partnerships often lead to strategic investments, or great acquisition relationships. All this was done without damaging anyone’s credibility, or stealing customers. Simple referral fees can bring real growth.

Startup 173
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4 Customer Decisive Moments That Your Startup Can Win

Startup Professionals Musings

Almost instantly, via the Internet or on their smartphone in the store, they can find the lowest price alternative or their favorite features, without waiting for push marketing or listening to your best sales person. This is a key moment where your customer acquisition costs go way down, and your profits go way up.

Customer 124