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Social Media Marketing Should Not Be Used Alone Today

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

What I know for sure is that if you don’t have a stability goal stated for the company and if you don’t regularly measure how you’re doing against this goal you won’t have your resources focused on the right priorities in the company. Customer Acquisition. How many adds came through organic SEO? SEO is seldom “free.”.

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Don’t Limit Your Startup Marketing To Social Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

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5 Steps To Effective Marketing With Converged Media

Startup Professionals Musings

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. This is independent of whether your existing marketing media include traditional or social media, or both. Don’t try to tackle all 20 major categories of digital social media at once.

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5 Steps to Successful Marketing With Multiple Media

Startup Professionals Musings

This integration, or fusion with traditional marketing, is discussed in detail, with examples, in “ The Fusion Marketing Bible ,” a recent book by Lon Safko, author of bestseller “ The Social Media Bible.” Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign.

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5 things Silicon Valley gets wrong about Southern California

SoCal Delicious

Acquisition. Social media. Social networking. Social games. Matthew Jenusaitis is the CEO of OCTANe , an Orange County startup accelerator whose mission is to connect people and ideas with capital and resources. SEO Software. Editor’s picks. Featured stories. Cloud services. Cloud storage.