Startup Professionals Musings

OCTOBER 23, 2012

Every business should look at its cost of customer acquisition (COCA) and return on investment (ROI) twice a year and after each campaign. These give good customer connection and SEO. Assimilate available resources to determine the level of rollout. Available resources are a function of management buy-in, staff, and budget.

Media 92

Media Social Media Marketing Resource 92

socalTECH

OCTOBER 25, 2012

I read everything online I could about customer acquisition, marketing, design, and coding, and every part of the business I could. The easiest way to do that, was to become a resource for great content. While I was doing that, I was learning about social media, about SEO, about gorilla marketing, and so on.

Startup 236

Startup Education Acquisition Funding 236

Both Sides of the Table

JANUARY 3, 2016

Other firms like Google bring massive resources to design or engineering and as as corporate VC can offer things normal VC firms can’t offer. As best as I can tell, Foundry Group is also pretty close to the “platform light” side of the equation also, believing that they should have a firm with very few non-partner resources.

Venture Capital 150

Venture Capital Platform Startup Resource 150

socalTECH

OCTOBER 30, 2013

Farbod Shoraka: My background is actually in mergers and acquisition advisory. This empowers local florists to take advantage of things like organic SEO, and also helps them promote their current business, as well. It allows those flower shops to upload and sell their own unique designs, and lets people see what''s available locally.

Beverly Hills 157

Beverly Hills Technical Review Design Startup 157

Startup Professionals Musings

NOVEMBER 12, 2013

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. If your web site is not optimized for search engines (SEO), all your online content and marketing efforts are wasted. But the low cost also means that your competition will also be there in force.

Social Media 93

Social Media Content Startup Web 93

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. But not doing basic research makes no sense. Market Structure. Choose that market.

Startup 150

Startup Marketing Study SEO 150

InfoChachkie

DECEMBER 2, 2009

Decreasing Your Customer Acquisition Costs. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels. Thus, include these unattributed customers in your overall calculation of customer acquisition costs. Such Search Engine Optimization (SEO) is modern-day snake oil.

Customer 164

Customer Custom Advertising SEM 164

SoCal Delicious

AUGUST 28, 2012

Acquisition. Matthew Jenusaitis is the CEO of OCTANe , an Orange County startup accelerator whose mission is to connect people and ideas with capital and resources. SEO Software. Amid criticism, Uber’s CEO fights back: ‘On bad days, I look at our revenue graph’ channels. Editor’s picks. Featured stories.

Southern California 57

Southern California PHP Technical Review Orange County 57