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Rubicon Project Raises $18M, Buys Fox Audience Network

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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

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MTV Buys Social Project

socalTECH

Santa Monica-based Social Project--which was once known as Tagworld--has been acquired by MTV Networks, MTV said Monday. Financial terms of the acquisition were not disclosed. Social Project is behind the development of Flux, software which allows web publishers to create their own social networking web sites.

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Total Beauty Acquires BeautyRiot, Gets Series C Funding

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Santa Monica-based Total Beauty Media , which operates a user-generated beauty product reviews web site, said today that it has acquired competitor BeautyRiot , and scored a Series C funding round. The financial details behind the acquisition and funding were not disclosed. READ MORE>>.

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ContentNext Up For Sale

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Guardian News & Media , the firm behind web publisher ContentNext , is in discussions with potential buyers about a possible sale, according to a report from the firm's own site, paidContent.

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Rubicon Project Opens New York Office

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Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. The new location is in addition to the company's existing offices in Los Angeles and San Francisco. Wexler joins the firm from SWMX, where he was CEO and co-founder.

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This Week in VC with Om Malik & Paul Jozefak

Both Sides of the Table

We also talked about how brands are increasing driving much of their traffic to Facebook and away from their own web pages. Search leverages selective filtering via XMPP versus site indexing; only real-time search player to do so. Network of vertical focused sites: BeachMint, BeachMint, WineMint, etc.; Real-time search engine.

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Exploring A Brave New World Of Domain Names, With Rightside

socalTECH

To get some insight into how those names are changing--we caught up with Steve Banfield , SVP and GM of Registrar Services over at Rightside (www.rightside.co) -- which is in the midst of spinning out from Santa Monica-based Demand Media. The app store is crowded, and the web is also crowded too.

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