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5 New Rules For Getting Customers To Advocate For You

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Customer 107
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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115
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Ask Your Customers to Participate in Your Marketing

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

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Playcast Raises $10M For Video Game Streaming

socalTECH

Los Angeles-based Playcast Media Systems said this morning that it has raised $10M in a new, Series B funding round, for the firm's cloud based video game streaming service. PlayCast's customers include Activision, THQ, Capcom, and Atari. The firm has operations in Los Angeles, Israel, and the UK. READ MORE>>.

THQ 157
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5 Keys To Growing What You Have Planted As A Startup

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Startup 98
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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. I think we're going to see a real shakeup in how people view social media. You have to listen to your consumers and customers. What was the biggest news for you/your firm this year? Finally, Google. 7 years, 100 companies.

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5 New Rules For Marketing In This Participation Age

Startup Professionals Musings

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.