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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. Sales, Sony Music Entertainment, in a statement. .

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Arktos Entertainment Funds Online Gaming Firm

socalTECH

Los Angeles-based Arktos Entertaiment Group , a firm which says it provides investment, creative and production management support, and other services to interactive and online entertainment firms, said today that it has led a $5M investment round in firm Online Warmongers.

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3BLACKDOT Snags Machinima Vet For Game Development Effort

socalTECH

Los Angeles-based 3BLACKDOT --founded by Machina Vets Angelo Pullen, Luke Stepleton, Adam Montoya, and Tom Cassell--said Tuesday that it has snagged another Machinima vet, Marwan Abderrazzaq, to head up game development at the company. He also has previously worked at Electronic Arts, Collective Studios, Activision, and Warner Bros.

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Overwatch League Claims 10 Million Viewers In Opening Week

socalTECH

The Overwatch League , the new e-sports league created by Activision Blizzard--which had its kickoff of the season in Los Angeles last week--says it racked up more than 10 million viewers in its opening week, with an average "audience-per-minute" of 408,000 people during opening day.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. A new startup is seizing on an opportunity to help up-and-coming online entertainers take a leaf out of that book and grow their relationships with fans. Creators take a 60 percent cut of all revenue with the remainder going to Binary Bubbles, the Los Angeles-based startup behind the service.

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Club Caveman Takes To Kickstarter To Bring App To Life

socalTECH

A mobile app new project by a local, Los Angeles team has taken to Kickstarter to help fund its efforts to create an animated, interactive caveman for your iPhone and iPad. The team includes entertainment and tech vets who have worked on computer games from Activision, animation from Dreamworks and Disney, and who have worked at Yahoo!

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Sports stars, franchises and Hollywood agencies are betting $38 million on an esports revolution

TechCrunch LA

What started with an esports team is now quickly becoming an esports empire, backed by some of the biggest names in sports and money managers for entertainment family dynasties and Hollywood power brokers.

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