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Greenfly Gets $8.4M For Influencer Marketing Software

socalTECH

Los Angeles-based Greenfly, a developer of marketing software for brand ambassadors, athletes, and sponsors, said on Tuesday that it has raised $8.4M Department of Justice, the Federal Communications Commission and Activision Blizzard. in a strategic growth round.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “The third piece is a developer ecosystem,” Evans said.

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DRINKS Names Execs

socalTECH

Los Angeles-based DRINKS, a startup which is developing software which helps companies sell alcoholic beverages online via e-commerce, has named two executives, according to the company. Hunter previously served as Senior Manager of Global Analytics at Activision Blizzard and a Lead Senior Data Scientist at Microsoft.

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LA Gets Another New Startup Venture Capital Firm, 3Rodeo

socalTECH

Los Angeles-based 3Rodeo , a brand venture capital investment firm led by former Hulu executive Noah Heller, says it is targeting investments in startups in Los Angeles. 2017 has been a banner year for new startup funds in Los Angeles as well as Southern California as a whole. READ MORE>>.

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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA). READ MORE>>.

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3BLACKDOT Snags Machinima Vet For Game Development Effort

socalTECH

Los Angeles-based 3BLACKDOT --founded by Machina Vets Angelo Pullen, Luke Stepleton, Adam Montoya, and Tom Cassell--said Tuesday that it has snagged another Machinima vet, Marwan Abderrazzaq, to head up game development at the company. He also has previously worked at Electronic Arts, Collective Studios, Activision, and Warner Bros.

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StartEngine Launches New Class of 14 Startups

socalTECH

Los Angeles startup accelerator StartEngine has launched its third class, a new batch of fourteen startups which have set up shop in the incubator's Westwood Village space under the watchful eyes of Activision co-founder Howard Marks and investor Paul Kessler.

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