Startup Professionals Musings

APRIL 4, 2015

Your plan should include a well-designed web site, events, press releases, and search engine marketing (SEM). SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Prepare your staff to deliver on social media requirements.

Social Media 108

Social Media Media Startup Tips 108

InfoChachkie

JULY 23, 2012

Instead of focusing on marketing as an activity… integrate it into (your) products.”. If you look at many of the companies we invest in, sure they have traditional marketing activities, but most of their growth and momentum comes from delighting their users. “…companies should… focus on building amazing products.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Tech Zulu Event

APRIL 24, 2013

During an interview, he discusses that Hulu had its free version with 25 M uniques, which they needed to actively covert into premium subscribers. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. About Richie Hecker. Richie is also an entrepreneur, connector and Investor.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

FEBRUARY 21, 2010

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. Publishers would love to sell higher value campaigns because this would lead to larger commissions.

Advertising 284

Advertising Invest RSS CPC 284