article thumbnail

Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor.

Screening 164
article thumbnail

Why recurring revenues increase your company’s value

Berkonomics

Application developers once considered their products as licensed in what would closely be allied to a single sale. Content providers found the same thing when many found that they could charge a subscription fee instead of relying just upon advertising. The massive shift in revenue models in recent years. Paying for content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Kanaan Jemili, uCast Global

socalTECH

As you know, today, video is one of the primary means of communications from a personal, corporate, and entertainment level. They can start on mobile online, or mobile and web, and then develop other applications for Snap TV, Roku, and scale the service as they move forward. How to justify the financial part of it.

Content 113
article thumbnail

Crowdfunder Hosts 1st Crowdsourced Startup Contest | Crowdstart LA

Tech Zulu Event

They allow advertisers to combine the branding power of video with the reach and immediacy of the standard banner ad marketplace. BTW, if there was an award for most entertaining pitch, Addroid would win it hands down! Divshot is a tool for web application developers.

Startup 85
article thumbnail

It’s Morning in Venture Capital

Both Sides of the Table

This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. The desktop web introduced banner ads that offered “brand advertising” opportunities akin to television. Businesses are also one-click from advertising through Google and now Facebook.

article thumbnail

This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment.

article thumbnail

TechZulu Live to Premiere "TZLaw" at 5:15 p.m. PT Thursday, October 7, with IP Attorney Denise Grayson of "The Social Network"

Tech Zulu Event

The production and marketing of the film (made from a script written by Aaron Sorkin based on the book "Accidental Billionaires" by Ben Mezrich) itself breaks new legal ground in the area of life rights, the First Amendment and Facebook's decision not to accept advertising for the film. Christina holds a B.A. Lisa received an A.B.

IP 81