Remove Advertising Remove Application development Remove Ideas Remove Networking
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. I’ll explain in detail below. Enter Burstly. I like that. it has built in iPad support from Day 1.

Mobile 282
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Interview with Jed Simon, FastPay

socalTECH

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. Jed Simon: The idea came from recognizing a pain point in the ad tech ecosystem.

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Interview with Bryan Biniak, Connected Travel

socalTECH

We're applying that same platform and are now using it for information, commerce, and advertising in vehicles. We had an advanced application development and innovation team. We had a new tablet we had developed back in 2007, and we were asked to come up with concepts to drive cellular usage.

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Interview with Kanaan Jemili, uCast Global

socalTECH

How is this different from a typical content delivery network (CDN)? These large mobile carriers have audiences, but something they dont have content services to attract and retain subscribers to a mobile network. The other thing we do, is were very transparent about sharing data with them, like user data and advertising data.

Content 113
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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

They have done this (they had the idea, too, so I’m not taking credit for egging them on). In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. would be “multi-stream&# ad network (e.g.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. What's the idea behind Sometrics? Ian Swanson: Sometrics is a social analytics and advertising company. So who is using your software?