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PaeDae Ties Into appMobi

socalTECH

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. PaeDae said the move will give it access to over 150,000 developers using appMobi''s software. READ MORE>>.

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PaeDae Debuts System To Help Mobile App Developers Find New Users

socalTECH

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

Mobile 199
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SweetLabs Snags $13M

socalTECH

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. Thompson is the former co-founder of DivX. READ MORE>>.

San Diego 140
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. He knows the ad management and ad network businesses. Both of his co-founders worked with him previously and both worked on ad management platforms.

Mobile 282
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Interview with Evan Rifkin, Burstly

socalTECH

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Evan Rifkin: Basically, we are an open and free ad management platform. We cater to mobile phone developers--right now the iPhone, and coming soon to Android. What is Burstly? Our space is pretty young.

Startup 164
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Interview with Kanaan Jemili, uCast Global

socalTECH

Were part of the uCast Global video highway, which is our way of illustrating how content is being driven locally, regionally, and globally, using our platform, but also technology we have integrated and continue to integrate with our partners. How is this different from a typical content delivery network (CDN)?

Content 113
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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286