socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The company's prior investors include Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, e.ventures, among others.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

APRIL 15, 2016

Los Angeles-based native advertising technology developer Nativo said this week that it has named Eugene Cherny, a former Google executive, as its new Vice President of Product. Nativo is led by Justin Choi, and venture backed by Greycroft Partners, Signia Ventures, Bertelsmann Digital Media Investment, and e.ventures.

Google 100

Google Bertelsmann Product Advertising 100

socalTECH

JULY 20, 2011

She also has served at DoubleClick, had a stint as an investment banker at JPMorgan, been a venture capitalist at Bertelsmann Ventures, and started with an Electrical Engineering degree before her MBA. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience.

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News Entertainment Startup Bertelsmann 173

socalTECH

NOVEMBER 18, 2016

Our interview today is with Gabe Gottlieb , Co-founder and CEO at Santa Monica-based advertising analytics firm Pathmatics (www.pathmatics.com). We spoke with Gabe to learn more about his company�which is backed by Bertelsmann and Upfront Ventures--and what it is working on. We're funded by Upfront Ventures, Bertelsmann, and others.

Bertelsmann 100

Bertelsmann Advertising Startup Santa Monica 100