past 
Startup Professionals Musings
DECEMBER 3, 2021
In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
FEBRUARY 20, 2019
In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.
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Startup Professionals Musings
AUGUST 20, 2013
In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.
Startup Professionals Musings
FEBRUARY 18, 2017
In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. They will exit quickly. Show evidence of your expertise.
Startup Professionals Musings
JULY 22, 2012
In the past, if your startup had a website presence, the company was credible by definition. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.
Startup Professionals Musings
DECEMBER 5, 2010
In the past, if your startup had a website presence, the company was credible by definition. Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility.
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.
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