class-readers 
Both Sides of the Table
JANUARY 14, 2014
In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. The reduction in screen size has made the economic model of Internet advertising totally inefficient. I suppose I could have skipped the whole rest of the blog post and just posted that. Enter phone calls.
Tech Zulu Event
NOVEMBER 6, 2012
The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. Blogs are a great way to engage a specific type of customer. How does that happen? There is no lack of newness.
Both Sides of the Table
MAY 7, 2011
Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice.
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