Startup Professionals Musings

NOVEMBER 27, 2011

If you have heard the lingo, but most of these are not in your startup business plan, you are already in jeopardy as an entrepreneur: Blogging. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business.

SEM 95

SEM Search Engine Optimization Blogging PPC 95

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Startup Professionals Musings

SEPTEMBER 14, 2015

A few years ago, before the Internet was pervasive, before everyone carried a smartphone and before do-it-yourself software tools were available for free, it was difficult to reach a critical mass of new customers without spending a million dollars on a website, custom software and television advertising.

Startup 108

Startup Search Engine Optimization Social Media Outsource Development 108

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Is it difficult to find advertisers to match to sites?

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

OCTOBER 15, 2012

This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.

Entrepreneur 101

Entrepreneur Search Engine Optimization Startup News 101

Tech Zulu Event

NOVEMBER 18, 2011

Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. Pay Per Click advertising. To learn how to advertise on Google to get traffic to your website or offline business read “ Advanced Google Adwords ” by Brad Geddes. Blogs and Forums. Help a Reporter Out (HARO).

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

AUGUST 31, 2011

This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.

Startup 101

Startup Search Engine Optimization Course Media 101

socalTECH

APRIL 14, 2010

I started looking to sell ModernMom and do something strategic a few years ago when I saw that there was a shift in the mom space, where advertisers and brand partners were moving from targeting mass numbers of people, towards niche sites. Are sponsors interested in such highly targeted sites, rather than the broad reach?

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Startup Professionals Musings

AUGUST 10, 2010

This takes time, and is more valuable than any advertising you can buy. In addition, a website needs several weeks of presence for indexing by search engines, search engine optimization, blog activity, and link building. Get concept feedback early. These things can’t be done while in stealth mode.

Startup 91

Startup Search Engine Optimization Course Media 91

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. As Marketing Guru Guy Gabriel of Idea Engineering points out in Max Brand , viral marketing has made many an entrepreneur terminally ill.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. I put up a button on my blog and noticed that I got a few clicks on the button.

News 284

News Blogging Search Engine Optimization SEO 284