Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). All these models start with the advertiser choosing the right search keywords to match user searches.

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

JANUARY 31, 2017

Carlsbad-based Ezoic , a developer of advertising technology, announced that it has acquried AmpedSense , a developer of ad testing products for WordPress publishers. AmpedSense's tool allows WordPress publishers to do split A/B testing of ads on blog sites. Financial terms ofthe buy were not announced. Ezoic is led by Dwayne Lafleur.

Blogging 100

Blogging Advertising Sites Acquisition 100

Startup Professionals Musings

MAY 15, 2023

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Content 104

Content Customer Custom Marketing 104

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing.

Marketing 120

Marketing Social Media Advertising .Net 120

socalTECH

MAY 9, 2011

According to StockTwits, the content partnership with CNNMoney will feature editorial content from its blog network, linking directly to individual blogs its its StockTwits Blog Network, and also includes an advertising revenue share program. Financial detail fo the deal were not disclosed.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

DECEMBER 17, 2012

Hulu attributed the big gains in both reenues and subscribers to the "crest of two massive waves": the rise of online video advertising and the rise of online video subscription services. Kilar detailed the numbers and provided commentary in a blog post Monday morning. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

socalTECH

OCTOBER 3, 2011

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site.

Hulu 140

Hulu Advertising Blogging Los Angeles 140

Startup Professionals Musings

DECEMBER 3, 2021

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

JANUARY 12, 2012

Kilar disclosed the numbers in a blog post summarizing the firm's 2011. Among other tidbits, Hulu said it saw that growth despite a soft advertising market, and now has over 1,000 brand advertisers signed up on the service.

Hulu 171

Hulu Advertising Content Blogging 171

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Xconomy

JANUARY 23, 2018

For example, advertisers will have to unmask their identities and reveal who’s funding their ads, Facebook civic engagement team member Samidh Chakrabarti wrote in a blog post. Company CEO Mark Zuckerberg had already announced Friday. Read more » Reprints | Share:

Social Media 67

Social Media Blogging News Advertising 67

socalTECH

APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

Hulu 170

Hulu Advertising Blogging Sites 170

Startup Professionals Musings

AUGUST 22, 2020

Customers don’t even see this as advertising. For example, top bloggers today, including Rand Fishkin and Gary Vaynerchuk , find no need to advertise, as customers come to them for value from content alone. Skip the flowery phrases and frequent adjectives that make up so much of the advertising copy we all recognize.

Customer 127

Customer Custom Marketing Content 127

TechCrunch LA

OCTOBER 19, 2019

In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger. “ Kik is one of those amazing places that brings us back to those early aspirations,” the blog post read. .” Now we know the the company: MediaLab.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Inbound marketing data is more easily measured for ROI.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

MARCH 4, 2014

demand media content marketing advertising experian infographics' Pricing details on Demand Media''s expanded offerings were not announced. READ MORE>>.

Demand 138

Demand Content Media Santa Monica 138

socalTECH

FEBRUARY 18, 2011

According to a statement on Twitter's blog, it shut down the access, for "violating our policies." The move is not the first battle between Twitter and a Southern California Twitter-focused startup; last May, fellow Twitter advertising startup Ad.ly, based in Los Angeles, faced a similar situation with Twitter when it banned in-stream ads.

Idealab 200

Idealab Southern California Pasadena Blogging 200

Xconomy

MARCH 19, 2017

Heller founded Wrapify in early 2015 with the idea of creating a business that would pay motorists to wrap their cars in digitally printed advertising.

Advertising 45

Advertising Glendale San Diego Incubator 45

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

MARCH 29, 2021

A step in the right direction is to take advantage of the new tools available at a very low cost, including sponsored podcasts, blogs, visibility in online communities, and Twitter influencer support. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. Use experiments versus designing the ideal ad.

Customer 168

Customer Custom Marketing Social Media 168

Startup Professionals Musings

DECEMBER 8, 2021

Engaging in social media and blogging on a regular basis is a low-cost way to achieve visibility, and become the “go-to” person for that topic and the voice that people trust in your industry. Last year, Facebook’s revenue from advertising was over $55 billion, which was a 50% year-over-year increase. Keep up with the competition.

Social Media 142

Social Media Media Platform Customer 142

socalTECH

APRIL 21, 2010

Pasadena-based TweetUp , the Idealab-backed startup focused on monetizing Twitter messages, said today that it has inked two deals to display its search results, one with Twitter client TweetDeck , and another with popular technology blog TechCrunch. Tags: tweetup tweetdeck techcrunch search twitter advertising. READ MORE>>.

Idealab 176

Idealab Pasadena Blogging Advertising 176

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising. READ MORE>>.

Networking 133

Networking Advertising Blogging Entertainment 133

socalTECH

OCTOBER 15, 2008

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites.

El Segundo 100

El Segundo Blogging Social Media Advertising 100

InfoChachkie

JULY 20, 2012

The following guest post comes from the blog of GraphEffect. James’ speech carefully tracks the progress of social advertising or lack thereof through the six movies in the Batman franchise released during his lifetime. I an investor in GraphEffect via Rincon Venture Partners. You can watch the whole video here. Share and Enjoy.

Advertising 145

Advertising RSS Blogging Networking 145

Startup Professionals Musings

MAY 1, 2021

Reserve the same names on the leading social networks and blogs. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible. Marketing is top priority. Start even before the product is ready.

Startup 160

Startup Patents Competition Social Network 160

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels.

Social Media 179

Social Media Advertising .Net Content 179

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Tags: atomiconline destructoid game videogame content advertising. Financial terms of the deal were not disclosed.

AtomicOnline 140

AtomicOnline Blogging News Advertising 140

socalTECH

JUNE 27, 2013

To help in that effort, Myspace launched a $20M marketing campaign, which includes broadcast television, cable, and digital advertisements--nearly as much as Specific Media spent on buying MySpace--as it has sought to convince new users to join the site.

Sites 168

Sites Blogging Media Advertising 168