Startup Professionals Musings

JANUARY 15, 2022

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

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Social Media Media Startup Platform 126

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

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Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Implement metrics and analytics. Then set your goals.

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Social Media Media Startup Blogging 95

Startup Professionals Musings

APRIL 13, 2019

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

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Social Media Media Invest Platform 79

Startup Professionals Musings

OCTOBER 2, 2013

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. ROI entrepreneur startup metrics social media business'

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Social Media Media Entrepreneur Metrics 101

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. You could just outspend. You could use brute force to get the word out.

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Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

MARCH 8, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attract key stakeholders with sensitivity.

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Social Media Media Platform Tool 58