Startup Professionals Musings

OCTOBER 2, 2013

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. ROI entrepreneur startup metrics social media business'

Social Media 101

Social Media Media Entrepreneur Metrics 101

Startup Professionals Musings

APRIL 13, 2019

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 79

Social Media Media Invest Platform 79

Tech Zulu Event

JANUARY 22, 2016

Social networking continues to be a superior force in marketing, especially Facebook. percent of all social network ad spending worldwide. Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. How can your company best benefit from social networking ads in 2016?

Marketing 40

Marketing Social Media Social Network Technical Review 40

Startup Professionals Musings

APRIL 4, 2015

I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Understand the basic tools – the social media trinity. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Implement metrics and analytics. Then set your goals.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

JANUARY 30, 2017

In the world of social networking, there are lots of apps and services which connect you with people you know, but not so many which help you connect with others like you. Is there a need for yet another social networking app? This is the year, according to all the data, where mobile messaging will surpass social.

Startup 100

Startup Social Network Southern California Mobile 100

Tech Zulu Event

NOVEMBER 23, 2011

These metrics-application rely on our need to know our “value” and will only continue to perpetuate the dilution of online engagement. The inverted logic loop of Klout works like this, “If you use a social network and connect to the right people, and they reshare what you share, and so on, we’ll give you a biscuit.”

Social Network 106

Social Network Metrics Technical Review Sites 106

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 113

Social Media Advertising Social Network Userplane 113

Startup Professionals Musings

APRIL 9, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 66

Social Media Media Tips Platform 66

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. The firm has also received investments from Greycroft Partners and AT&T.

Social Media 100

Social Media Advertising Social Network Userplane 100

socalTECH

APRIL 15, 2016

To get a discount, we ask customers to share information on the brand on Twitter and in the future, other social networks, and that discount is based on how influential they are for that brand. The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. Finally, What's next?

Social Media 100

Social Media Social Network Examples Startup 100

Tech Zulu Event

SEPTEMBER 13, 2011

How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising. No social network has stood the test of time. I think the biggest weakness to any social network is also it’s greatest strength; the community.

Sites 61

Sites Marketing Social Media Tips 61

Startup Professionals Musings

MARCH 8, 2017

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attract key stakeholders with sensitivity.

Social Media 58

Social Media Media Platform Tool 58

Startup Professionals Musings

AUGUST 22, 2012

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 95

Social Media Media Startup Platform 95

Startup Professionals Musings

JUNE 18, 2011

If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence. For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Attracting key stakeholders requires sensitivity.

Social Media 93

Social Media Media Entrepreneur Platform 93

Both Sides of the Table

MAY 23, 2012

The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years. This world of local meets retail meets digital advertising portends to technology disruption and with it VC opportunities. Thank you, Aaron Sorkin! This never existed a decade ago.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

APRIL 1, 2015

Eighty percent of these business owners serve as their own webmasters with Facebook as their primary advertising platform. With distributing flyers and buying advertisement spots on TV, the information about the brand is pushed and the relationship is mainly one-way with the company rallying for popularity.

Guide 40

Guide Social Media Content Advertising 40

socalTECH

NOVEMBER 12, 2008

It's a full-blown, B2B social network. it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users. So, the core revenue model is online advertising. It's a problem for ad networks.

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

Tech Zulu Event

MARCH 25, 2014

James Citron – Outspoken , pioneering the combination of mobile messaging and advertisements. Savannah Peterson – Shapeaways , the social platform for 3D printing. Anima Sarah Lavoy – Connect , Geo locational convenience for your social networks.

Entertainment 99

Entertainment Google Entrepreneur Course 99