Advertising Metrics Sites Social Network 
Berkonomics
APRIL 8, 2021
Not every new game-related site is a Steam, and surely not every social network is a Facebook. Google became an overnight industry standard for search strictly by word of mouth, never spending a dime on advertising in its early years. Well-tuned metrics are an absolute must. It doesn’t happen by accident.
socalTECH
MAY 10, 2013
We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.
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socalTECH
AUGUST 3, 2011
Los Angeles-based SocialVibe , the online advertising firm run by Jay Samit, said today that it has launched a new, political advertising solution ahead of the 2012 elections. SocialVibe's campaigns have previously been for major brands.
Tech Zulu Event
APRIL 23, 2013
Through ongoing analysis and refinement of existing processes, establishment of standards and metrics, team building and mentoring, Sergey has established a foundation and culture in which developers can flourish. Advertising revenue is generated from each site visitor, paid or otherwise. We have 115 paying customers right now.
Both Sides of the Table
JUNE 12, 2010
How did they end up with such an irreverent site and what was their objective? Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Private, flash sales site focused on apparel goods (women, men and children). Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.
Tech Zulu Event
SEPTEMBER 13, 2011
Patrick is the man behind all the marketing aspects of what could be called one of the funniest sites on the web. How do you market the Funniest site on the internet? How much of FOD advertising is focused on the internet rather then more traditional channels? Funny Or Die doesn’t do any advertising.
Startup Professionals Musings
APRIL 4, 2015
I agree with my friend Lon Safko, and his classic book “ The Social Media Bible ,” which asserts your team can be successful at social without the cost of an expensive expert or agency, by following these five basic steps: Start with the dominant players. Top social networks are Facebook (1.2 billion users).
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