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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

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How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Here are some of his recommendations for web sites and blogs that I particularly recommend to entrepreneurs and startups: Provide good content.

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Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

For many entrepreneurs, college has little appeal. Academia’s arbitrary, bureaucratic structure, combined with its predominant focus on theoretical issues, causes many entrepreneurs to depart college early. Entrepreneurs are misfits. Entrepreneurs are often societal rejects.

Tips 279
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63 Los Angeles Entrepreneurs To Be Proud Of

SoCal Delicious

where entrepreneurs share their stories. Subscribe to RSS. Subscribe to RSS. 63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Free Corporations For First-Time Entrepreneurs. Right now they’re setting up 500 free corporations for first time entrepreneurs. Idea Mensch.

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YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Mark Suster , fellow venture capitalist and serial entrepreneur, has written extensively about YouTube’s evolution from dogs-on-skateboards to its current status as an entertainment medium rivaling cable television networks. Better videos engage more viewers, which attract additional advertising dollars. . He is not alone.

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23 Startup Tips From Oprah Winfrey

InfoChachkie

Oprah Winfrey is one of the most successful entrepreneurs of her generation. When I began gathering examples of Oprah’s wisdom, I expected to identify a handful of quotes relevant to entrepreneurs. From these, I collected 23 insightful missives of interest to aspiring entrepreneurs. One is that I can live my life fearlessly.”.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.