Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. Yet these seem to be the least effective attributes of banner advertising. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. Holy Shiitake !

Advertising 352

Advertising Media Social Media Screening 352

Both Sides of the Table

MAY 19, 2010

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. Total raised: $29.5mm.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Both Sides of the Table

JANUARY 13, 2016

The company that I invested in – Maker Studios – became the largest and covered video games, music, comedy, women’s life style, mom’s, animation and the like. And the more you succeed the more advertisers in search of endemic audiences want to advertise with you. AOL and the like.

Company 150

Company Companies Netflix Content 150

Both Sides of the Table

FEBRUARY 12, 2017

Some, of course, agree with me that BuzzFeed has been and continues to be the gold standard innovator in digital media to emulate. Or perhaps you think Donald Trumps assessment that BuzzFeed is a “ Failing pile of garbage is correct?” Others are skeptical, “Ha! An obvious vector for me would be software for the media industry.

Buzzfeed 210

Buzzfeed Media Content News 210