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Buzznet Joins With The Superficial

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Hollywood-based Buzznet, an online site focused on entertainment and pop culture, has linked up with entertainment site The Superficial, the firm said today. Buzznet said that The Superficial will become part of Celebuzz.com, the firm's entertainment focused and social media website. READ MORE>>

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BUZZMEDIA Further Boosts Sales Team

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Hollywood-based BUZZMEDIA , the parent company of Buzznet, Celebuzz, Stereogum, and a network of other sites, is in the midst of expansion, saying this week that it has hired on four new additions to the firm's advertising team. Tags: buzznet buzzmedia executive sales. Heimowitz was most recently at Time, Inc., READ MORE>>.

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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 Until recently, three legacy providers (Sizmek, PointRoll and Google’s DoubleClick) have dominated the rich media market. Jetpack was founded in 2009 by digital media veterans Marc Brown, Chris Tragos and Kevin Woolery.

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A Chat with Chris Tragos of Jetpack

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Tragos is a veteran of technology industry here, having come from Spin Media (formerly, Buzznet) with his two other co-founders. Chris Tragos: Typically, with an advertising RFP, a campaign will come pre-loaded with a standard ad spot and creative. Talk a bit about your team, and the story on how you got from Buzznet to Jetpack?

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Buzz Media Inks Deal with Magazine

socalTECH

Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. According to the two, they are in a joint venture focused on digital content, marketing, and advertising. Financial terms of the deal were not disclosed.

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