Advertising Capital Companies Paid Search 
Both Sides of the Table
APRIL 15, 2010
I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Overture sold for $1.6
socalTECH
NOVEMBER 11, 2010
Los Angeles-based DataPop , a new paid search ad management firm started by a pair of Overture/Yahoo Search Marketing veterans, has raised $1.7M in a Series A funding round, the company said this morning. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
socalTECH
MARCH 6, 2014
It''s also home to many other prominent technology companies, including OpenX and NewEgg. Paid search advertising , invented at Goto.com --a spinout of Idealab--which was later acquired by Yahoo for $1.63 billion and became Yahoo Search Marketing. Any notable local inventors/technology we missed? Comment below!
socalTECH
JULY 29, 2009
In a major deal, search portal provider Yahoo and software giant Microsoft said that the two companies are in a deal where Yahoo will replace its own search engine technology with that of Microsoft--with potentially huge repercussions to Yahoo's Southern California search engine marketing operations.
InfoChachkie
JULY 14, 2011
Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.
socalTECH
NOVEMBER 14, 2019
in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We spoke with CEO and co-founder Dan LeBlanc , a veteran of ProFlowers and FTD, on how he started the company and he problem the startup is solving for direct to consumer brands.
socalTECH
MARCH 10, 2017
It's been quite a few years since we spoke with the company. What that means, is for companies that have a physical presence in the real world, stores and the like, interaction with consumers today on mobile is now primarily through things that represent their stores, rather than directly with their brands.
Expert insights. Personalized for you.
271 
Let's personalize your content