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Burstly Opens Up Mobile Ad Service

socalTECH

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171
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MySpace, Ad.ly Link On In-Stream Advertising

socalTECH

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

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Interview with Mark Suster, GRP Partners

socalTECH

This morning's interview is with Mark Suster , a venture capitalist at GRP Partners (www.grpvc.com). GRP has just recently closed on a new $200M fund, and Mark has been one of the more active venture capitalists in the Los Angeles area in recent months. So we're focused on technology, and financial services.

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GumGum Expands To Canada In First International Deal

socalTECH

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

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Southern California Investments On Uptick, Totals $686.5M For Q1

socalTECH

Southern California venture capital investments totaled $686.5M in 29 venture capital deals for Q1. in investments, IT services--which includes many online advertising firms--was at $35.15M in investments. Tags: venture capital financing investment quarterly moneytree nvca. received in the region in Q1 of 2009.

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GumGum Rolls Out Image Toolbar

socalTECH

Los Angeles-based GumGum , which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. GumGum is one of this year's class of Launchpad LA members, and is backed by GRP Partners, First Round Capital, and others. READ MORE>>.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. This is exactly the brand that GRP Partners wants to embody.