Advertising Capital Netflix SEM 
InfoChachkie
DECEMBER 2, 2009
“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.
Both Sides of the Table
MARCH 25, 2016
Marketing with long payback is precisely what requires venture capital. It would take 2 years to catch up but believe me they have the capital to do so. It is Blockbuster video in the dawn of Netflix. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. That is how great businesses are built.
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