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ReachLocal Adds Display Advertising

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Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. in venture capital from VantagePoint Venture Partners, Rho Ventures and Galleon Crossover Fund.

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FatTail Launches Ad System

socalTECH

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others. READ MORE>>.

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FatTail Raises $3M

socalTECH

Woodland Hills-based FatTail, a developer of online advertising management software, announced this morning that it has raised $3M in a Serie A financing round led by Velocity Interactive Group. Velocity Interactive Group is the venture firm headed by former AOL CEO Jonathan F. Search Marketing also participated in the funding.

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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. In the dozen years of the Internet, no one has quite figured out buying and selling advertisings, and it's not much better than it was ten years ago.