socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. The company''s financial products are useful to many media businesses who typically see long delays between ad impressions and actual payments from advertisers.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

MAY 13, 2014

Los Angeles-based Swagbucks , the web-based rewards and offers site, said this morning that it has raised $60M in funding--the company''s first, external capital round--and also appointed Chuck Davis as CEO of the company. capital venture online shopping shopzilla davis chuck executive rewards swagbucks' READ MORE>>.

Fandango 196

Fandango Sites Advertising Web 196

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. Bill Gross is the man responsible for the overwhelming amount of monetization on the web. I think the best solution for the social networking era is “in-stream&# advertising. High Profile Deal of the Week: 1. In fact, it is Overture 2.0.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously. READ MORE>>.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

FEBRUARY 1, 2013

The firm's tools allow web publishers to recommend content to users, while also inserting "sponsored stories" in those recommendations from advertisers. Gravity is backed by GRP Partners, Redpoint Ventures and August Capital, having most recently raise d$10.6M in a Series B funding round in October. READ MORE>>.

Content 168

Content GRP Partners Redpoint Santa Monica 168

socalTECH

JUNE 15, 2010

Santa Monica-based Rubicon Project , the online advertising optimization firm founded by Frank Addante, is on track to do $100M in revenues this year and will reach profitability in Q4, according to a blog post by Addante Tuesday afternoon. Tags: rubicon project online advertising optimize profit. READ MORE>>.

Clearstone 232

Clearstone Santa Monica Advertising Blogging 232

socalTECH

JULY 5, 2016

Our coverage is supported by our members and sponsors -- not by web or mobile advertising -- and we need you to show your support by becoming an ongoing member. Join today at [link] READ MORE>>.

News 113

News High Tech Southern California Venture Capital 113

socalTECH

AUGUST 30, 2010

Pasadena-based TweetUp , the Twitter advertising startup started by Idealab's Bill Gross, said this morning that it has added LinkedIn and Facebook updates as part of its service, and as a consequence changed its name to PostUp. Gross was behind Overture, which applied a similar technique to web search results. READ MORE>>.

Idealab 183

Idealab Advertising Web Pasadena 183

socalTECH

MAY 13, 2013

According to Greentoe, it will use the funding for marketing of the site, including a multi-platform advertising campaign across the web, television, and mobile. greentoe venture capital angel ecommerce retail retailer seed' The funding came from Parker Thompson from 500 Startups/Dave McClure. READ MORE>>.

Angel 231

Angel Funding Venture Capital Entertainment 231

socalTECH

NOVEMBER 8, 2012

Santa Monica-based VIRURL , which is headed by Francisco Diaz-Mitoma, said today that it has launched a new widget aimed at web publishers. The firm said its new "Slideout" widget helps provide unobtrusive advertising to help publishers monetize site visitors. Diaz-Mitoma is the former founder of Titan Gaming. READ MORE>>.

Santa Monica 153

Santa Monica Web Content Advertising 153

socalTECH

MAY 21, 2010

Pasadena-based TweetUp , the Twitter advertising startup backed by Idealab and headed by Bill Gross, said Thursday afternoon that the firm has now registered 75,000 keywords, and also inked a deal with Conduit. Tags: tweetup twitter advertising idealab conduit software. READ MORE>>.

Idealab 189

Idealab Advertising Web Pasadena 189

socalTECH

JUNE 8, 2010

Pasadena-based TweetUp , the Twitter advertising play of Idealab's Bill Gross, said today that it has added news site Topix to its network. TweetUp allows Twitter users to bid on keywords to bring their tweets to the top when users search for information on different web sites. READ MORE>>.

Idealab 214

Idealab News Advertising Pasadena 214

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. FatTail is venture backed by Fuse Capital, Ted Meisel, and others. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. This freemium model has been used for years by web apps. Position yourself to capitalize on the next frontier. Even a conversion rate of one percent can build a healthy business.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Your challenge, if you want to be a leader in your business domain, is to stay alert and open to change, rather than a laggard in capitalizing on the next wave.

Customer 172

Customer Custom Marketing Social Media 172

socalTECH

SEPTEMBER 21, 2010

Pasadena-based PostUp , the Twiiter advertising firm backed by Idealab, Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis, said Tuesday that it has launched a new version of its Twidroyd Twitter client for Android phones. PostUp is headed by Bill Gross, founder of Idealab. READ MORE>>.

Idealab 188

Idealab Pasadena Advertising Google 188

socalTECH

OCTOBER 18, 2012

San Diego-based venture investor Avalon Ventures has backed a developer of video advertising products, Selectable Media , to the tune of $2M. Selectable Media, which is based in New York, lets users opt into branded video advertising in exchange for free access to content on web and mobile apps.

Avalon 147

Avalon Media San Diego Advertising 147

socalTECH

SEPTEMBER 29, 2011

San Diego-based SweetLabs , the company headed by Darrius Thompson, and which runs both the OpenCandy advertising network and the desktop Pokki app platform, said today that it has raised $13M in a Series C funding round. The round was led by Intel Capital, and also included prior investors Google Ventures and Bessemer Venture Partners.

San Diego 140

San Diego Advertising Platform Google 140

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Tags: rubicon project news audience network merger acquisition venture capital advertising. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

SEPTEMBER 20, 2010

El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. Internet Brands owns a wide network of online web sites in a number of verticals. The price is a premium of approximately 46.5

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

JULY 14, 2010

Pasadena-based TweetUp , the Twitter advertising firm started by Idealab's Bill Gross, is expanding out its network of sites this morning, saying that it has added four new publishers to its roster. TweetUp is venture backed by Index Ventures, betaworks, Revolution LLC, First Round Capital, Jason Calacanis and Jeff Jarvis. READ MORE>>.

Idealab 189

Idealab Advertising Pasadena Sites 189

socalTECH

MARCH 24, 2011

The round was led by Intel Capital, and also included prior investors Partech, iSource, and Elaia Partners. Total Immersion makes software which combines live, web-cam and mobile images with computer generated graphics, which is being used in advertising, games, special promotions, marketing, and other uses. in a funding round.

Advertising 140

Advertising Web Los Angeles Mobile 140

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. Tags: openx venture capital advertising internet software.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

Startup Professionals Musings

MARCH 25, 2023

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.

Organization 94

Organization Invest Customer Custom 94

socalTECH

DECEMBER 28, 2009

No details on the funding have been announced, however, the firm now lists OCA Ventures, Rincon Venture Partners, and Baroda Ventures as backers on its web site. Tags: brickfish venture capital advertising marketing. READ MORE>>.

San Diego 140

San Diego Venture Capital Advertising Web 140

socalTECH

JUNE 28, 2010

Los Angeles-based HitFix , an online web site focused on entertainment news and information, has raised $1.6M According to the firms, HitFix was founded by Jennifer Sargent and Greg Ellwood, with Sargent serving as CEO, and Ellwood as Editor-In-Chief of the web site. in a new funding round, according to investor the Tech Coast Angels.

Tech Coast Angels 145

Tech Coast Angels Southern California News Entertainment 145

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising. READ MORE>>.

Networking 133

Networking Advertising Blogging Entertainment 133

Startup Professionals Musings

JUNE 21, 2020

Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. The purest form of capitalism has always meant charging a fair price and making a fair profit. Some analysts argue that revenue drives growth, while others say user growth drives revenue. Both have worked.

Organization 173

Organization Invest Customer Custom 173

socalTECH

JUNE 3, 2009

Santa Barbara-based RingRevenue , which is developing technology for pay-per-call, telephone affiliate advertising, has raised $3.5M in a funding from GRP Partners, Rincon Venture Partners, and Great Pacific Capital. Tags: ringrevenue venture capital call telephone affiliate advertising. READ MORE>>.

GRP Partners 100

GRP Partners Santa Barbara Advertising Venture Capital 100

socalTECH

OCTOBER 8, 2010

Los Angeles-based GumGum , which helps web publishers license celebrity and other photos, has rolled out a new Image Toolbar feature for the firm's service, the firm said today. GumGum is one of this year's class of Launchpad LA members, and is backed by GRP Partners, First Round Capital, and others. READ MORE>>.

GRP Partners 150

GRP Partners Internet Brands Advertising Class 150

socalTECH

NOVEMBER 10, 2010

The Series A round was led by Kohlberg Ventures, and also included Peter Boboff of Kicklabs and Transmedia Capital. RealGravity said it provides an online marketplace that connects buyers and sellers of online video content and advertising. The firm said it has over 500,000 professional videos available to web publishers.

SoCalTech 140

SoCalTech Hollywood Content Venture Capital 140

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. We caught up with Mickie Rosen , the firm's CEO, about the company, its links to Best Buy, and how it was incubated out of Fuse Capital. What was behind that decision?

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

NOVEMBER 2, 2009

Los Angeles-based Impact Radius , a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M The firm's web site indicates it is launching in January of next year. Tags: impact radius venture capital. READ MORE>>.

Funding 140

Funding Redpoint Venture Capital Advertising 140

socalTECH

NOVEMBER 11, 2009

This program provides education about the capital raising process, perspectives on the current market and useful tools and insights into the current state of the venture capital business. Register for the event at the LAVA web site today! Tags: sponsor advertisement.

LAVA 133

LAVA Southern California SoCalTech Education 133

socalTECH

OCTOBER 20, 2010

San Clemente-based Poptent , a firm which operates an online site which allows brands to source crowd-generated commercials, web videos, and other video content from users, has raised at least $3.0M in an equity funding, and added two directors to its board from MK Capital. According to the filing, the firm has raised $3.0M

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

JULY 29, 2009

Yahoo and Microsoft said that Yahoo will use the technology behind Microsoft's Bing search engine to power all of the web search aspects of its web site, with Yahoo taking over premium search advertising sales for Microsoft. Tags: technology advertising engine search microsoft overture yahoo.

Yahoo 113

Yahoo Southern California Paid Search Advertising 113