Entrepreneurs Should Go For The Quick Buck – Then Stop - Initial Business Models Can Be Enticing But Limiting In The Long Run
InfoChachkie
APRIL 28, 2011
Companies purchased keywords, placed ads and sent emails in an attempt to entice users to complete a lead form. Campus Explorer eschewed a pure arbitrage strategy and instead, focused their efforts on building a site that provided value-added content to users, which informed and shaped their college search. Scaling Right.
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