Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware
Frank Addante
AUGUST 22, 2013
Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.
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