class-readers 
Berkonomics
AUGUST 2, 2018
There are five major classes or niches a company should examine and make its own in calculating positioning in the marketplace. Companies that compete on price rarely compete against others who emphasize service or quality. The very image of a company is influenced by your niche decision, as is every decision following it.
Berkonomics
JULY 19, 2011
New magazines were rushed to market, thick with advertisements for computer systems and components at bargain prices. Email readers, continue here.] No employee of our customer company could do this because no employee knew our software and its requirements for database setup, multi-user security and more.
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Both Sides of the Table
JANUARY 14, 2014
It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. It’s why opt-in marketing databases can be so incredibly valuable for companies like Gilt Groupe, One King’s Lane and AdoreMe. Much more data in the full post. PHONE CALLS.
socalTECH
JUNE 15, 2011
For our readers who haven't yet heard of your company, what's the idea behind StarGreetz? Eric Frankel: StarGreetz is a digital media content company, that allows brands to stand out in a very cluttered marketplace. How did the company come about? Finally, what are the next steps for the company?
Tech Zulu Event
NOVEMBER 6, 2012
On opposite pages were two ads for two very large companies. The irony is that currently both these onetime best in class companies are now in deep trouble. The result is that I, the reader, had no interest in what was being sold in the ad yet I am a consumer in both verticals. And that was what had caught my attention.
Both Sides of the Table
MAY 7, 2011
Blogs weren’t popularized yet so it was an oddity for me to read the founder of a software company spewing out advice. I asked him if he’d be willing to allow me to interview him for This Week in VC and we filmed it in the offices of Stack Overflow – his new company. But I loved reading them and so did my team.
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