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eHow Targets Mom With Mothers Channel

socalTECH

Santa Monica-based eHow , the online advice and information site owned by Demand Media, is targeting mothers with a new channel, the company said today. eHow said it has launched a new eHow Mom Channel , specifically designed to provide information to mothers. The channel actually launched in May.

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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

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Demand Media Sees Steep Drop In Content Revenues

socalTECH

The company said the drop came due to a shift away from higher CPM direct display advertising. The company''s now separated registrar segment actually saw a 13 percent growth. Demand Media recently split out those operations into a separate, publicly traded company, Rightside Group.

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Demand Media Hires Ad Sales Head

socalTECH

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels.

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Catching Up With Joanne Bradford, Demand Media

socalTECH

Santa Monica-based Demand Media (www.demandmedia.com) has seen its share of ups and downs as one of the highest visibility technology and media companies to come out of Southern California's technology ecosystem in recent years. eHow Spark! eHow is still our largest customers, Livestrong is still an important customer.

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

For me, VidCon is already too big, having gone for 3 years now, but it’s crazy to think most of these big media companies are seeing the YouTube cultural fan phenomenon for the first time. This year they were accompanied by large companies such as Kia, YouTube, Bravo, Dolby, Intel and Taco Bell.