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Demand Media Shifts Ad Strategy

socalTECH

Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced. READ MORE>>.

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Demand Media Hires Ad Sales Head

socalTECH

Santa Monica-based Demand Media has hired a new executive to head up the firm's advertising sales, the firm disclosed Tuesday. Demand Media has appointed George Stewart as the company's Executive Vice President of Advertising Sales, heading up sales for all of the company's sales channels.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? Despite a huge number of companies, we found there are a number which. Despite a huge number of companies, we found there are a number which. Demand Media consistently popped up near number one in the list of "companies to work for" from our readers. Demand Media.

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Making Money on YouTube | Audience First, Cash Second

Tech Zulu Event

For me, VidCon is already too big, having gone for 3 years now, but it’s crazy to think most of these big media companies are seeing the YouTube cultural fan phenomenon for the first time. This year they were accompanied by large companies such as Kia, YouTube, Bravo, Dolby, Intel and Taco Bell.

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How to Save MySpace

Jason Nazar

I know many of their founders and early employees, and one of the co-founders of Intermix (the parent company of MySpace) is an investor. It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics.