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UberMedia Recasts Itself In Mobile Advertising

socalTECH

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>. READ MORE>>.

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UberMedia Raises $8M More

socalTECH

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. UberMedia--which is led by Idealab''s Bill Gross--currently offers up mobile advertising technology which uses social signals and location infromation to optimize ad campaigns.

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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

For today's interview, we sat down to catch up with Jon Waterman, the founder and CEO of Ad.net, to understand what the company's business is nowadays, how the company has evolved over the years, and how the company has adjusted to life during a pandemic. The company was founded in 2001, as Findology Interactive Media.

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UberMedia Names Sales VP

socalTECH

Pasadena-based mobile advertising firm UberMedia , one of the companies out of Idealab, said Thursdya that it has named a new VP of Sales, covering the company''s Eastern Region. ubermedia sales mobile advertising network targeting executive eastern' READ MORE>>.

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UberMedia Snags Yahoo Exec

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Pasadena-based UberMedia , the Idealab-backed developer of mobile apps and other mobile advertising products, said today that it has named Yahoo veteran Eric Aledort as the company''s Chief Business Development Officer. UberMedia is led by Idealab''s Bill Gross. READ MORE>>.

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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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UberMedia's New Product Ties Your Ad Views To Your Local Shopping

socalTECH

Pasadena-based mobile ad measurement platform developer UberMedia , one of the companies out of Idealab, has released a new, mobile attribution product that tracks cross-media advertisement and correlates that to foot traffic in stores.

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