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Ad.ly Finds $2M More

socalTECH

Los Angeles-based celebrity advertising firm Ad.ly more in funding, from GRP Partners and Siemer Ventures. helps match up celebrities with social media advertisers. adly celebrity advertising partners venture capital social media twitter' READ MORE>>. READ MORE>>.

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project). What is Gradient X?

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Ad.ly Confirms Funding

socalTECH

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week.

Funding 170
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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

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RingRevenue Powers New Ad Firm

socalTECH

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. The new firm will offer pay-for-performance ads on television, radio, print, and online, including mobile phones, social media, and more. Tags: ringrevenue advertising telephone. Spievak is the former CFO of Callwave.

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Mark Suster, Nely Galan to Keynote Silicon Beach Fest

Tech Zulu Event

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Companies represented include: Disney, Warner Bros., Companies represented include: Disney, Warner Bros., Opening Party hosted by Demand Media with KCRW at the Viceroy.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286