socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. adly venture capital funding social celebrity advertising' The firm disclosed the funding last week. READ MORE>>.

Funding 170

Funding GRP Partners Social Media Advertising 170

socalTECH

JULY 31, 2013

Santa Monica-based online advertising firm YieldMetrics has renamed itself Adomic , as part of a rebranding effort, the firm said today. The startup, which is backed by Upfront Ventures (which also just went through a renaming effort, from GRP Partners), did not say exactly why it decided to rename itself. READ MORE>>.

GRP Partners 168

GRP Partners Santa Monica Startup Advertising 168

socalTECH

JANUARY 23, 2013

GumGum , the developer of in-image advertising technology headed by Ophir Tanz, is bolstering its sales efforts, and has hired an Amazon veteran to head up western sales. According to GumGum, Matt Weisbecker has been appointed Vice President, Western Sales for GumGum, a new position for the company. Weisbecker was previously.

Sales 178

Sales GRP Partners Advertising Entertainment 178

socalTECH

MAY 9, 2012

GumGum , the provider of in-image advertising services which is backed by GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures, has signed a deal with a Canadian firm, in its first deal out of the country, according to the company Wednesday. READ MORE>>.

GRP Partners 170

GRP Partners Advertising Entertainment Capital 170

socalTECH

NOVEMBER 21, 2011

Santa Monica-based Gumgum , the celebrity image licensing and advertising startup headed by Ophir Tanz, has appointed a new VP of Sales, the firm told socalTECH today. The company said it has appointed Brennan Beyer as its new Vice President of Sales. Beyer joins the company from SocialVibe, where he also served as VP of Sales.

Sales 140

Sales GRP Partners Santa Monica SoCalTech 140

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Burstly is venture backed by Founder Collective, GRP Partners, Rincon Venture Partners, and SoftBank Capital.

Mobile 171

Mobile Services CPC GRP Partners 171

socalTECH

SEPTEMBER 16, 2010

Los Angeles-based Ad.ly , the Twitter advertising startup, is further looking to diversify its service from Twitter, saying this week that it has added support for Facebook. had added support for MySpace in June, shortly after Twitter said it would not allow other companies to automatically include advertising into Twitter.

GRP Partners 191

GRP Partners Advertising Idealab Social Network 191

socalTECH

JANUARY 28, 2010

According to the firms, As Seen Anywhere will provide multi-channel, pay-for-performance advertising. The two companies said that RingRevenue's technology is being used to create dedicated toll-free phone numbers and URLs to track consumer response to specific ad campaigns. Tags: ringrevenue advertising telephone. READ MORE>>.

Santa Barbara 153

Santa Barbara GRP Partners Social Media Advertising 153

socalTECH

MAY 24, 2010

Micro-messaging service Twitter said this morning that it is banning third-party advertising in its stream, taking direct aim at Los Angeles-based Twitter advertising service Ad.ly. is backed by GRP Partners, Greycroft Ventures, and LowerMyBills founder Matt Coffin.

Idealab 173

Idealab GRP Partners Advertising Pasadena 173

socalTECH

MAY 11, 2010

Los Angeles-based Ad.ly , the Twitter advertising firm headed by Sean Rad, is announcing today that it has raised $5M in a new round of financing. The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. The firm also said that it has named Arnie Gullov-Singh as CEO of the company.

GRP Partners 154

GRP Partners SoCalTech Advertising Venture Capital 154

Both Sides of the Table

MARCH 30, 2010

I’m very pleased today to announce that I invested, on behalf of GRP Partners, in Burstly alongside Rincon Venture Partners , an early stage VC in Southern California whith whom we love to work (and were our co-investors on RingRevenue ). I’ll explain in detail below. it has built in iPad support from Day 1.

Mobile 282

Mobile Invest Company Companies 282

socalTECH

NOVEMBER 11, 2010

in a Series A funding round, the company said this morning. The company's technology allows search marketers to automatically create more relevant search ads, which result in a better response rate than a standard generic ad. Tags: datapop venture capital search marketing advertising overture yahoo. READ MORE>>.

Yahoo 145

Yahoo Paid Search GRP Partners SoCalTech 145

socalTECH

APRIL 15, 2010

Averitt explained that a combination of less money in early stage finance; more people starting companies; a good reputation in Southern California; and more mature tech transfer offices and processes within SoCal universities and institutes has helped in the investment uptick. Media and Entertainment was at $55.5M

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

MAY 1, 2012

RingRevenue is backed by GRP Partners and Rincon Venture Partners. The growth comes as the firm has tripled revenues over the last year at the company, according to Spievak. Spievak said that the firm is growing primarily in business development and account management, but also has been growing its development team.

GRP Partners 170

GRP Partners Santa Barbara Marketing Technology 170

Both Sides of the Table

MARCH 12, 2013

It is with great pleasure that I can finally announce that we have added Greg Bettinelli as a partner at GRP Partners. He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

MARCH 22, 2011

The firm said companies like Progrexion Marketing--which markets the credit repair product Lexington Law--has been seeing success with pay-per-call using its products. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners. RingRevenue is venture backed by GRP Partners and Rincon Venture Partners.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

Tech Zulu Event

JUNE 11, 2013

Mark Suster of GRP Partners and Launchpad was confirmed to keynote along with Nely Galan of Galan Entertainment, the first Latina president of Telemundo. Companies represented include: Disney, Warner Bros., Start-up Showcase : 30-40 startups give company pitches to the community. Media Partners. In 2012 over $3.2

GRP Partners 88

GRP Partners MyLife Dollar Shave Club Santa Monica 88

SoCal Tech Calendar

JUNE 28, 2009

Panliests Brett Brewer - President of Adknowledge, a performance-based advertising network; Myspace (Intermix Media) Co-founder (acquired by News Corp) and Advisor at Crosscut Ventures Curt Marvis - President of Digital Media at Lionsgate; Curt oversees digital distribution at all Lionsgate divisions, the company's stake in online video hub Break.com, (..)

Mobile 100

Mobile Break.com UCLA GRP Partners 100

socalTECH

DECEMBER 30, 2010

A number of companies in the portfolio delivered very strong operating results in 2010, which is exciting. Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. 2) Advertising in the Facebook ecosystem.

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. My firm GRP Partners recently funded a young LA based company named Ad.Ly that is an “in-stream advertising&# company currently focused on monetizing Twitter. So what do we mean by in-stream advertising? Advertising is great.

Ideas 286

Ideas Advertising Google Technical Review 286

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. And for many companies a good deal of their business is still closed over the phone–through their call centers.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

AUGUST 1, 2010

Many (Union Square Ventures, Foundry Group, True Ventures, GRP Partners, Mike Hirshland at Polaris Ventures) do it the right way – we treat it as a normal investment and we don’t have a “options&# strategy with our investment. and (Is There Really a Signaling Problem with VC Seed Funding?).

Seed Funding 298

Seed Funding Funding Venture Capital GRP Partners 298

socalTECH

APRIL 1, 2010

in a venture round from GRP Partners and Rincon Ventures, for the firm's mobile ad management platform. Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. READ MORE>>.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

JULY 1, 2010

He calls it his “Tom Sawyer&# company. Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. Scott left the company, which eventually IPO’d and became Internet Brands. a fbFund winner. Current round: $4.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

FEBRUARY 15, 2011

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.

Venture Capital 313

Venture Capital Southern California Google Startup 313

SoCal Delicious

MARCH 1, 2010

RSS ); Why You Should Start a Company in. Los Angeles By: Laura Rich February 26, 2010 It used to be, if you were serious about starting a tech company, you went to Silicon Valley. Mark Suster, a partner at GRP Partners in Los Angeles, spoke with Fastcompany.com about what makes L.A.s startup scene so hot.

Los Angeles 50

Los Angeles Company Companies Angel 50

Both Sides of the Table

MAY 19, 2010

Our guest this week on #TWiVC was Dana Settle , partner at Greycroft Partners , a venture capital firm with offices in New York and Los Angeles. It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. OTHER DEALS: 1.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

SoCal CTO

JUNE 9, 2010

Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent. they have purchasing intent ).*. Stay Tuned.

Startup 248

Startup Venture Capital Conference Social Media 248

Both Sides of the Table

JULY 10, 2011

Today I’m announcing that GRP Partners is doubling down on the Twitter ecosystem by investing in DataSift , a company who provides a real-time data platform and tools to third-party developers and corporations. And better yet, the company has a product that will turn the stream into a lake. What does that mean?

Platform 307

Platform News Startup Invest 307

Both Sides of the Table

JULY 16, 2010

LP’s who invest in funds are typically university endowments, public & private pension funds, insurance companies, large corporations and very high net worth individuals called “family offices.&# To give you an indication of how bad, for example, university endowments are suffering check out this chart. VC will shrink.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

Tech Zulu Event

JUNE 28, 2012

Panels were based at hubs including Leadership, Branding / Advertising, Social Media, Entrepreneurs, Community and more. Thank you all for helping make SBF happen, including engaging attendees, smart panelists , amazing volunteers, up-til-3a organizers , supportive partners and sponsors , and gorgeous hotels Erwin and Viceroy.

Hollywood 67

Hollywood Technical Review Startup Rustic Canyon 67

Tech Zulu Event

SEPTEMBER 20, 2010

We will be bringing you some of the hottest startups around to give you a quick rundown about their companies and get to know the entrepreneur behind those companies. For those of you who may not know about StartupDemo, it is an event that TechZulu and Schmoozd have partnered up to bring you some of the hottest startups around.

Social Media 71

Social Media Technical Review Mixergy Tech Coast Angels 71

Tech Zulu Event

SEPTEMBER 24, 2010

TechZulu captured the entire VC/Angle panel and we also had a chance to interview every StartupDemo startup company that participated. Mark Suster , GRP Partners. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. VC/Angel Panel. Adrenaline Fueled Angel.

Social Media 60

Social Media Technical Review Tech Coast Angels Venture Capital 60

socalTECH

FEBRUARY 9, 2009

For this morning's interview, we thought we'd try something different, and put together a virtual panel of venture capitalists to give us a few tips on pitching your company. If I've seen companies that are similar to them--or half a dozen companies--even if the area might be big and exciting, it will be hard to make an investment.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100